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Creator saying no during a contract negotiation

“No” Is a Sentence: What the Olsen Twins Can Teach Creators About Contract Boundaries

Mary-Kate and Ashley Olsen built a billion-dollar fashion empire not by saying “yes” to everything—but by protecting their time, value, and boundaries. As they’ve famously put it: “No is a sentence.” That lesson isn’t just for Hollywood twins. It’s for every creator, filmmaker, and entrepreneur who’s ever been asked to “just do one more thing”…

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